23rd July 2012
This week marks a new challenge for the UK’s ‘big six’ energy companies, with a new addition to the UK B2B energy market called Hudson Energy. Based in Milton Keynes, the firm said it plans to win business customers by “leveraging its leading edge proprietary technology to provide highly competitive energy products, efficient and timely pricing, deal management and excellent customer service.”
Hudson Energy Supply UK Limited is owned by North American Utility, Just Energy; who already have more than 120,000 commercial customers in Canada and the United States. The firm’s core focus will be to sell electricity to small and medium-sized (SME) UK businesses and then aims to expand into the gas market. Hudson currently has a strong foothold in the deregulated energy markets such as New York and Texas.
Hudson’s UK sales and marketing director, Steve Fitzsimons, said his group was starting off in electricity as it was more accessible to new entrants, less seasonal than gas and offered better returns. Fitzsimons also stated that the company would deal mostly with brokers rather than end users, as 70 per cent of the UK business energy market is brokered. The firm starts off its business with a team of just 30 people.
Ken Hartwick, Just Energy’s President and Chief Executive Officer said in a statement, “Our move into the UK energy market is a natural step in the evolution of our company. We have leveraged our strong North American supplier relationships to support our entry and many of our North American brokers also serve customers in the UK.”